They’re definitely not as wide-reaching as learning English, Chinese, or Spanish.
Those languages cover whole continents and dozens of countries.
Let’s be honest — only about seventy million people actually use Italian every day.
Which means it’s pretty unlikely that any job will require you to speak it.
Most people decide to learn Italian because they’re fascinated by the culture — the music, the movies, the food — or simply because they want to understand it better when they travel there.
But if we’re honest, those aren’t real “needs.”
They’re desires.
And most of them can be solved with English or Google Translate.
The real value lies deeper
To me, the true benefit of knowing Italian is having access to knowledge that only exists in that language.
Italy is the cradle of culture, art, and science.
From the masters of the Renaissance, through Galileo and Da Vinci, all the way to today’s icons like Ferrari, Ducati, Pirelli, and Armani — Italy still keeps its rhythm and dominance in the same fields it once pioneered.
And that’s no coincidence.
Art, architecture, design, engineering, racing — these are not just industries in Italy.
They’re living traditions, constantly evolving, built on centuries of curiosity and craftsmanship.
Knowledge that exists — but only in Italian
What I’ve learned over time is that Italians don’t hide their knowledge.
They just don’t translate it.
If you want to really understand it, you have to know their language.
And if you want to be the best at what you do — especially in any field that has Italian roots — the best source of knowledge lies in the language itself.
Whenever I search for something on Google or YouTube, I usually start in English.
That’s where the most information is.
But that’s also the problem — there’s too much of it.
It’s hard to find what’s truly original and what’s just a recycled copy of someone else’s idea.
But when I search in Italian, it feels like discovering a completely different internet.
A different tone, a different logic, a different kind of energy.
And, most importantly, it’s much closer to real life and real work.
My personal story
Italy first caught my attention out of pure curiosity.
So much that I actually decided to start importing ceramic tiles from Italy to my country — partly to work with Italians, and partly just to have more reasons to go there.
When I talk to Italians in English, the conversations are polite, professional, but a bit stiff.
Once I switched to Italian, everything changed.
People suddenly became more open, honest, and willing to share details they’d never mention before.
The distance disappears — everything feels warm, human, and genuine.
That’s when I realized that language isn’t just a tool for communication — it’s a bridge for trust.
And once that trust is built, it opens doors to knowledge, collaborations, and ideas that were completely out of reach before.
Europe — and knowledge that actually fits us
I live in Europe, and through my work I’ve noticed that a lot of the knowledge and “how-to” advice coming from the U.S. simply doesn’t work here.
There are several reasons for that.
First, some fields — like marketing or sales — are so advanced in the U.S. that their techniques just don’t make sense to the average person here.
Our markets aren’t built the same way, and we end up applying systems that sound smart, but don’t really bring results.
Second, European knowledge fits us much better.
We just need to cross a few borders and languages to reach it.
But that’s the problem — Europe has so many languages that we often understand each other the least.
Because of that, we miss out on shared habits, culture, and ways of thinking that could make us all stronger.
That’s why I believe we should rely more on European knowledge for European people.
And if that knowledge comes from a country like Italy — one of the world’s strongest in art, design, and engineering —
then it’s really a shame how little we actually know each other.
Conclusion
Italian isn’t a language that’s going to get you a job tomorrow.
But it will give you something far more valuable — access to knowledge, culture, and a way of thinking that makes you stand out.
Learning Italian doesn’t just mean learning how to speak.
It means learning how to understand — how people think, create, and communicate when beauty and meaning go hand in hand.
And that’s why I believe Italian is not a language you need to know — but one that can truly change the way you see the world.